We're Looking for Sponsors — And We Built an AI Agent to Find Them

Delta FC is an English-speaking football club based in Madrid and Segovia, and like any growing sports organisation, we need sponsors to keep building. But finding the right partners for an amateur football club in Spain is not straightforward — especially when your community is international, young, and hard to reach through traditional channels.

We started with the usual playbook. Manual outreach to local businesses. Paid ads targeting potential sponsors. Cold emails to brands we thought would be a good fit. The result was the same every time — silence.

So we decided to build something different. We developed a custom AI agent that searches Google, LinkedIn, Instagram, and Facebook to identify Madrid-based businesses whose target audience overlaps with ours. The agent scores each prospect based on brand alignment, audience match, and locality, then ranks them in tiers so we can prioritise outreach to the businesses most likely to see value in partnering with Delta FC.

The numbers behind our club speak for themselves. Delta FC represents 12+ nationalities, making it one of the most diverse English-speaking football communities in Madrid. Our social media content has generated over 1 million views within just 6 months, reaching 60,000+ accounts with 144% follower growth since September. Our players and supporters are predominantly aged 18 to 35 — expats, international students, young professionals, and athletes living in Madrid.

As a non-profit football club, every sponsorship goes directly into improving the experience for our players and community. That means better training facilities, match-day operations, equipment, and events. For sponsors, it means direct access to an engaged, international audience in one of Europe's most vibrant cities.

We are actively looking for sponsors who want to connect with Madrid's English-speaking expat community through football. Whether you run a local business, a coworking space, a fitness brand, or any service that resonates with young internationals in Madrid — we would love to talk.

If you are interested in sponsoring Delta FC or learning more about partnership opportunities, reach out to us through our website or LinkedIn. Let's build something together.